Brett Boyle, Ph.D.
Associate Professor
Department of Marketing
Program Director
Professional MBA
Education
Ph.D. in Marketing, University of Cincinnati
MBA, Eastern Illinois University
B.S. in Business Administration (Marketing), Eastern Illinois University
Research Interests
Sports Business, Sales & Sales Management, Business Ethics
Professional Experience
- Executive Director, SportMetric Research, LLC. (2019 - Present)
- Industry Analyst, EvoraMed Consulting Group, LLC. (2020 - Present)
Publications and Media Placements
Morris, K., Ghanem, S. Shaner, M. & Boyle, B. (2019). Capitalizing on faith: A cross-cultural
examination of consumer responses to the use of religious symbols in advertising.
Journal of Global Marketing. https://www.tandfonline.com/doi/full/10.1080/08911762.2019.1669760.
Rishe, P., Boyle, B. & Reese, J. (2015). Secondary market behavior during college
football’s postseason: Evidence from the 2014 Rose Bowl and BCS Championship Game.
International Journal of Sports Finance, 10(4), 357-374.
Rishe, P., Reese, J. & Boyle, B. (2014). How event significance, pent-up demand, playoff
oversaturation, and series-clinching euphoria can impact secondary market behavior
in Major League Baseball’s postseason. Journal of Sports Management and Commercialization,
6(1), 1-13.
Rishe, P., Mondello, M. & Boyle, B. (2014). How event significance, team quality and
school proximity impact secondary market behavior at March Madness,” Sports Marketing
Quarterly, 23(4), 148-160.
Boyle, B. & Magnusson, P. (2007). Social identity and brand equity formation: A comparative
study of collegiate sports fans,” Journal of Sport Management, 21, 497-520.
Honors and Awards
- Best Paper Award, ICORIA Conference, European Advertising Academy, London (July 3-4, 2015)
Professional Organizations and Associations
- American Marketing Association
- Academy of Marketing Science
Community Work and Service
- Patriot Guard Riders Association
- Eucharistic Minister, St. Gerard Majella Parish, Kirkwood, MO